Brightlio Blog

In an increasingly connected world, internet outages can significantly impact businesses. According to a survey by SolarWinds Pingdom, 98% of organizations say that an hour of downtime costs over $100,000. With a backup internet solution, businesses can minimize downtime and keep operations running smoothly. This article focuses on the importance of backup internet connectivity for business, the different types of backup internet connections, and how to choose the right solution.

Short Summary

• Backup internet is essential for business continuity and productivity.
• When selecting a provider, businesses should assess speed, reliability, cost, scalability, and carrier diversity.
• Backup internet connection options include broadband, dedicated, 4G/5G, fixed wireless, and satellite.
• SD-WAN increases the value of a backup internet connection
• Brightlio can quickly deliver business internet quotes that meet your needs and budget.

Let’s get started!

What is Backup Internet?

Backup or redundant internet connectivity is a secondary internet connection set up to ensure continuous internet service when your primary service provider has a network outage. A backup internet connection for business provides uninterrupted online services, upholds your brand’s reputation, and preserves productivity.

Gartner estimates that the average cost of network outages is $5,600 per minute or $336,000 per hour. Even for small businesses, an internet outage has a meaningful cost. Purchasing a backup internet service is an excellent investment for most organizations.

Key Considerations in Choosing a Backup Internet Solution

When you choose a backup internet solution for your business, you must account for several important considerations. Your choice will significantly impact your operations and expenses, so making an informed decision is crucial.

1. Reliability and Performance

The reliability and performance of the backup connection are crucial factors. Your backup internet should be reliable enough to provide uninterrupted service when the primary connection fails. In terms of speed and bandwidth, the backup connection should be able to support your business operations until the primary connection is restored. While it might not need to match the speed and capacity of your primary connection, it should at least be able to support your critical operations.

Keep in mind that a power outage will also cause your backup router or cable modem to lose power. It is important to invest in battery backup for your secondary service so that you stay connected.

2. Cost Effectiveness

The cost of the backup solution is another factor to consider. While having a backup internet connection is essential, it should be cost-effective and fit within your budget. Internet backup costs vary based on the service offering, bandwidth, and geography. You’ll need to balance the cost with your specific needs and the potential cost of downtime for your business.

3. Carrier Diversity

Another vital consideration is carrier diversity. Carrier diversity means using different internet service providers for primary and backup internet connections. This strategy provides an extra level of redundancy because it reduces the likelihood of both connections failing simultaneously. 

If both your primary and backup connections are with the same provider, a widespread issue with that provider could leave you without internet failover. However, with diverse carriers, if one provider experiences an outage, the other will unlikely be affected simultaneously.

When evaluating diverse connections, it is also essential to consider the path each carrier takes into your facility. If both carriers take the same path, damage to one connection will likely lead to damage to both. For this reason, data centers and large office buildings typically offer multiple internet provider paths into their facilities.

4. Geographical Considerations

The geographical location of your business can also significantly impact your backup internet options. For example, if you’re in a remote area, your options may be limited, and you might have to consider solutions like satellite or fixed wireless internet.

5. Scalability

Finally, consider the scalability of the backup solution. As your business grows, your internet needs will likely increase. The backup solution you choose should be capable of growing with your business.

Exploring Backup Internet Options for Your Business

There are numerous backup internet options for businesses today. Each option has its own benefits, drawbacks, ideal use cases, and costs. Understanding these can help you identify the most suitable solution for your requirements and budget. Let’s dive in.

1. Broadband Backup Internet

Broadband is a high-speed internet connection that provides fast and constant access to the internet, using different mediums like DSL, cable, or fiber optics. Unlike dedicated internet, which provides a fixed amount of bandwidth to a single user, broadband bandwidth is shared among multiple users. This can result in slower speeds during peak usage times. 

Broadband backup internet service offers a blend of affordability and ease of setup, making it a popular choice among small and medium-sized businesses.

Benefits:

• Cost-effective, making it an excellent choice for businesses with tight budgets
• Wide range of speeds to accommodate different business needs
• Easy to set up and generally reliable

Drawbacks:

• Speed and reliability can vary greatly depending on the provider and location
• Peak usage times may result in slower speeds due to bandwidth sharing

Ideal Use Case:

Broadband backup is ideal for small to medium-sized businesses that require a cost-effective solution and whose operations can withstand occasional slowdowns during peak usage times.

Expected Pricing for Backup Broadband Internet

Business broadband prices for backup internet vary based on location, speed, and contract length. Customers can expect to pay between $65 and $500 per month, with typical prices of $100 to $200 per month. Many broadband connections can be purchased on month-to-month basis, meaning you are not locked into a long-term contract.

2. Dedicated Internet Backup

Dedicated internet is a service that provides a fixed amount of bandwidth solely to a single user or business, resulting in a more consistent and reliable connection.

Unlike broadband, where bandwidth is shared among multiple users, dedicated internet’s exclusive bandwidth allocation results in higher speeds and superior performance, especially during peak usage.

Benefits:

• Provides a consistent speed and performance
• Not affected by peak usage times
• Suitable for data-heavy tasks, cloud workloads, and SaaS-heavy applications
• More secure

Drawbacks:

• More expensive than other options
• The setup process may be more complex
• Longer term lengths in most cases

Ideal Use Case:

Dedicated internet is mostly used as a primary internet option. Large businesses, companies with heavy internet connectivity needs, and companies with on-premise data centers housing critical business applications are usually the best fit for dedicated backup internet.

Expected Pricing for Dedicated Backup Internet

Dedicated internet pricing varies even more than broadband. Some locations are already on network for dedicated internet providers, meaning the costs will be lower. Some will require expensive construction. In most cases, expect to pay at least $1,000 per month for dedicated internet, with prices reaching $5,000 per month or more. Also, expect longer-term contracts (12 to 60 months), especially where construction is required.

4G/LTE/5G Cellular Data Backup

4G/LTE and 5G are standards for cellular networks, offering wireless internet connectivity over the same networks used by mobile phones. These networks provide widespread coverage and are increasingly capable of high-speed, low-latency connections.

Unlike landline-based solutions like broadband or dedicated internet, 4G/LTE and 5G allow more flexibility and mobility. However, they can sometimes face limitations in data plan caps and performance.

Benefits:

• Provides widespread coverage
• Easy to install and setup
• Potential for high-speed, low-latency connections with 5G

Drawbacks:

• Data limits may apply depending on your plan and provider
• Connection speeds may be slower compared to wired connections
• Not available in all locations and prone to connectivity issues in some geographies

Ideal Use Case:

4G/LTE/5G backup service is ideal for smaller businesses to stay connected during brief outage, and for businesses where traditional landline connections are unavailable. They are also companies requiring a portable or temporary backup solution. These offer great internet backup for retail stores, branch offices, small businesses, and home offices.

Expected Pricing for 4G/LTE and 5G

Pricing starts at around $50 per month for T-Mobile’s unlimited 5G business internet plan and $69.99 for a similar data plan, from Verizon. Based on bandwidth and geography, prices range up to about $250 per month. Many of these plans offer month-to-month contracts.

Fixed Wireless Backup

Fixed wireless backup is a point-to-point internet service that uses wireless signals to provide internet connectivity. This is accomplished by sending signals from a ground station to a fixed antenna at the user’s premises, bypassing physical cables.

Compared to broadband or dedicated internet, fixed wireless isn’t dependent on terrestrial infrastructure, making it particularly useful in areas with limited or poor-quality wired internet options. However, its performance is impacted by factors such as geographical obstacles or weather conditions.

Benefits:

• No need for cables, making it ideal for remote or hard-to-reach locations
• Can provide a reliable high-speed connection

Drawbacks:

• The connection can be affected by weather conditions and geographical obstacles
• Requires a clear line of sight between the ground station and the user’s antenna
• Requires installation of equipment, typically on the roof of your building

Ideal Use Case:

Fixed wireless backup is best suited for businesses areas without robust broadband infrastructure. It’s also a good option for businesses with premises spread over a large geographical area, like agricultural businesses or university campuses.

Expected Pricing for Fixed Wireless

Fixed wireless pricing is typically more than broadband but less than a physical dedicated internet connection. We commonly see pricing between $350 and $1,000 per month. There may also be a setup fee to install the antenna.

Satellite Backup Internet

Satellite internet is an internet service that relies on a satellite dish to send and receive data from a satellite orbiting Earth. Unlike landline or cellular connections, satellite internet can cover virtually any location, including remote or rural areas.

However, it can have higher latency and may be influenced by weather conditions, and typically has data caps and slower speeds compared to other internet options.

Benefits:

• Availability in areas where other forms of internet connection may be limited or unavailable
• Provides an independent backup solution, not relying on terrestrial infrastructure

Drawbacks:

• Can be affected by weather conditions
• Typically has higher latency compared to other connectivity options
• It may have data caps and slower speeds

Ideal Use Case:

Satellite backup internet is ideal for businesses in remote areas where other internet connections are unavailable. It is also suitable for companies that require a truly independent backup solution separate from local infrastructure.

Expected Pricing for Satellite Internet

Sattelite internet is typically priced similarly to broadband. Based on your requirements, expect to pay between $50 and $300 per month. There is also usually an equipment rental fee for the satellite dish that is in the $15 per month range for most services. The provider may also require you to sign an annual contract.

The Synergy of SD-WAN and Backup Internet

Software-Defined Wide Area Networking (SD-WAN) is a revolutionary approach to network connectivity that optimizes and enhances the performance of a business’s network. Rather than relying on traditional, static network configurations, SD-WAN uses software to manage and route network traffic. SD-WAN allows you to efficiently balance traffic across multiple connections, seamlessly switch to backup links in case of an outage, and improve overall network performance.

SD-WAN amplifies the advantages of having backup internet by introducing intelligent and dynamic network management. SD-WAN uses software to control the connectivity, management, and services between colocation data centers and remote branches or cloud instances, making the network more flexible and responsive to the business’s needs.

SD-WAN’s intelligent routing can optimize bandwidth use by directing different types of traffic over the most suitable connection. Applications with lower latency thresholds, like unified communications and video conferencing, can be prioritized. This improves the performance of these business applications too.

One of the primary benefits of SD-WAN is its ability to manage multiple connections from MPLS to broadband to LTE, dynamically steering traffic based on the current status of each link. This feature is particularly beneficial when paired with a backup internet connection. In a primary connection failure, SD-WAN can seamlessly switch to the backup internet, ensuring uninterrupted network service.

Furthermore, SD-WAN’s capabilities are not limited to failover. SD-WAN allows you to bond multiple links together. This means you can simultaneously use the combined bandwidth of your primary and backup internet connection, delivering more bandwidth for your business.

Final Thoughts

In conclusion, having a reliable backup internet solution is crucial to ensure business continuity and protect your brand’s reputation. Whether you opt for broadband, dedicated internet, 4G/LTE/5G, fixed wireless, satellite, or point-to-point wireless, it’s essential to consider carrier diversity, reliability, performance, geographical location, cost, and scalability. Each option has its benefits and drawbacks, and the right choice will largely depend on your business needs. 

Incorporating technologies like SD-WAN can further enhance your network resilience, providing an additional layer of assurance for uninterrupted operations. Investing in the right backup internet solution is more than buying an internet connection. It is securing the ongoing success of your business.

Brightlio Delivers Backup Internet for Business

Are you interested in exploring a backup internet connection for your company? Brightlio can help. As a telecommunications broker, we leverage our network of global partners to deliver the right solutions for your needs and budget. Typically, all we need is the address where you need internet service, and we can turn around options for you in less than an hour.

Additionally, we offer unified communications, SD-WAN, colocation, cloud, and advisory services. Our broad services offering means we can deliver a complete technology solution for your business.

Brightlio is committed to being your most trusted and responsive service provider. Contact us today to get started!

Frequently Asked Questions

1. What is backup internet and why do businesses need it?

Backup internet is a secondary or redundant connection that activates when your primary link fails, ensuring continuous online access. It helps avoid critical downtime—which can cost companies up to $9,000 per minute for larger organizations. Nearly 98% of businesses report losses exceeding $100,000 per hour during outages. 

2. How much could an internet outage really cost my business?

Costs vary by company size and sector. On average, outages can cost $5,600 per minute—rising to $9,000 per minute for larger enterprises. One-third of organizations report hourly losses between $1–5 million.

3. What types of downtime cause these huge losses?

Downtime stems from hardware failures, ISP issues, human error, cyberattacks, and environmental factors. On average, enterprises experience 15 major outages and 19 brownouts annually. Human error alone contributes to around 40% of major outages.

4. What factors should I consider when evaluating backup internet options?

Key factors include:

• Reliability & performance: Sufficient speed and uptime during primary failures
• Carrier diversity: Using different ISPs and physically separate paths
• Scalability: Ability to grow with your business
• Geography & access: Options vary in remote or rural locations
• Cost-effectiveness: Balancing service cost versus outage risk
  

5. What are the common backup internet types and who are they best for?

• Broadband (DSL/Cable/Fiber): Budget-friendly and easy to deploy—ideal for SMBs ($65–$500/month)
• Dedicated: Guaranteed bandwidth, expensive ($1,000+/month), ideal for large enterprises
• 4G/5G Cellular: Portable, decent speeds; perfect for small offices or where wired options lack ($50–$250/month)
• Fixed Wireless: Good for remote sites with line-of-sight; $350–$1,000/month
• Satellite: Covers virtually any area but has high latency; $50–$300/month + dish rental
  

6. How important is carrier diversity and physical path redundancy?

Crucial. Using different ISPs reduces the risk of simultaneous outages. Even so, if both lines enter through the same cable path, a single disruption (like excavation damage) could knock out both. Enterprises typically require physically diverse entry points to their facilities.

7. What role does SD‑WAN play in backup internet strategies?

SD‑WAN intelligently manages multiple links, automatically routing traffic to the best path and enabling smooth failover during outages. It can also bond multiple connections—letting your business leverage aggregate bandwidth and enhanced reliability.

8. Should I worry about power outages affecting backup internet?

Absolutely. Backup routers and cellular modems still rely on power. Pair your secondary internet with battery backup (e.g., UPS) to ensure resilience against both power and network failures.

9. How do I decide which backup solution matches my business needs?

Trace a simple decision tree:

1. Assess internet usage patterns (e.g., critical applications or e-commerce?)
2. Estimate potential downtime costs (e.g., revenue + employee impact)
3. Balance against backup solution costs and deployment complexity
4. Consider future growth, location, and regulatory mandates
5. Test failover systems regularly to validate your setup
   

10. How do I measure the ROI of a backup internet solution?

Estimate:

• Downtime impact = revenue losses + lost productivity + customer reputation damage
• Cost of solution = monthly/annual fees, equipment, power redundancy
  If avoided downtime exceeds the solution’s cost, the backup pays for itself and supports long-term continuity—and protects your brand.

11. What factors should I consider when selecting the best backup internet option for my business?

When choosing a backup internet option, you should consider several factors such as the geographic location of your business, carrier diversity, reliability, performance, cost, and scalability. You want a backup solution that offers adequate speed and capacity, is reliable, fits within your budget, and can scale with your business’s growth. Also, it is important to have different providers for your primary and backup internet to avoid simultaneous outages.

12. How does a backup internet solution help to ensure business continuity?

A backup internet solution ensures business continuity by providing an alternative path for internet access when the primary connection fails. This means your business operations can continue running with minimal disruption during outages. Especially for businesses with heavy reliance on online services or cloud-based applications, having a backup internet connection can significantly mitigate the risk of costly downtime and help maintain your business’s reputation for reliability.

13. How does internet failover work in the case of a full outage of the primary network?

Internet failover is a process that automatically switches your business’s internet access from the primary network to a backup when the primary internet connection fails. This could happen for several reasons, including power loss, human error, or issues with wired connections. When outages happen, the failover process ensures that your business stays connected, allowing you to stay productive and maintain critical operations. Options for backup connections can include solutions like fixed wireless broadband or a wireless connection through a 4G/LTE/5G network.

14. What are the primary causes of an internet outage?

Internet outages are most often caused by power failures, ISP service issues, hardware malfunctions, human error, cyberattacks, severe weather, or accidental fiber cuts from construction. Any one of these can disrupt connectivity and lead to downtime, making backup internet solutions critical for business continuity.

15. How many businesses use backup internet solutions?

A 2024 survey by Uptime Institute found that 65% of medium to large businesses deploy backup internet connections to reduce downtime. Adoption is higher in industries like finance (82%) and healthcare (78%), where uptime is critical.

16. What is the average downtime cost without backup internet?

According to Gartner, the average cost of internet downtime is $5,600 per minute, or about $336,000 per hour. For small businesses, downtime averages $8,000 to $25,000 per hour, depending on size and revenue dependency on online systems.

17. Which backup internet types are most popular?

In 2025, data shows LTE/5G failover solutions account for 42% of backup deployments, secondary fiber or cable lines for 37%, and satellite internet for 21%. LTE/5G usage has grown by 18% year over year, driven by low cost and quick deployment.

18. How fast are backup internet connections compared to primary?

Backup internet connections often provide 30–50% of primary bandwidth. For example, businesses with a 1 Gbps primary connection typically deploy 300–500 Mbps backup links. LTE/5G failover averages 100–250 Mbps, while satellite ranges from 50–250 Mbps depending on provider.

19. What ROI can businesses expect from backup internet?

A Forrester Total Economic Impact study reports that businesses with backup internet see a 25–40% reduction in annual downtime costs and a ROI of 120–200% within the first 12–18 months. Retailers and e-commerce firms experience the highest ROI due to transaction continuity.

20. How common is automatic failover in backup internet setups?

As of 2025, 72% of businesses with backup internet have automatic failover capabilities, meaning their systems switch to backup connectivity within 10–30 seconds of primary outage detection. Manual failover is used by 28%, mainly in smaller businesses to reduce infrastructure costs.